چکیده (انگلیسی):

Should the Balkan be place where the credibility of European Union will happen? This question is becoming increasingly evident after the rejection of the EU constitution by France and the Netherlands in the middle of 2005 which is mostly resulted by dissatisfaction of voters of the internal political governing in their countries. This conclusion was further created by created mediumistic reality for Euro integrated processes of the aspirant and candidate countries for their membership through one longer period of creation of public opinion (mostly intensive from 2003-2005). What have mediumistic forecasts show for the Europeanization of the Balkans? Controversy about the expansion of the Union have been treated by a media content that the international and domestic public channelled the European public opinion through several dimensions of influence. First, on the local mediumistic scene, the European public opinion, is firstly manifested more as an ideology, less as a rational strategic preference for the creation of European values through reforms in all segments of social-political, economic and cultural life. In those frames, the media have created a framework for the creation of collective memory of Euro integrations, Euro-consciousness to integrate in the normative collective , economic, social and institutional system whose cultured common denominator are the new social relationships, and politics of influences between EU and countries out of EU The concept of integration and inclusion is idealized to the extent which ii itself negates the concept of exclusion and marginalization. All this is in contradiction with some postmodern theories that suggest some of the possible changes of transitional societies. Here could be included destruction, that is the collapse of old institutions and especially the actual questions regarding the process of fragmentation of the society to micro-social units, that is, to small parallel worlds and their adjustment. Atomization of societies, which would result as possibility of conflicting new changes, would lose the social dimension, and in the enter of attention are individuals that with their free rational mind will be faced with a wild-takings power.