چکیده (انگلیسی):

Because of the surging demand for undergraduate business degrees and the increasing
availability of effective online educational content, many traditional regional universities have
added, or are now considering adding, online undergraduate business degree programs to their
classroom programs. Through a review of the literature bearing on that decision, this paper
enumerates many of the heretofore-unreported risks unique to such programs and suggests
methods to mitigate these risks. The paper argues that online undergraduate business degree
programs in traditional regional universities, if not carefully promoted and managed, can be so
troublesome that they are unlikely to add long-term economic value to either the community or the
university. The arguments presented in this paper suggest many future areas for empirical work.