چکیده (انگلیسی):

This paper reports the results of a study which investigated
the social psychological correlates of people’s preferences for
sustainable and unsustainable tourism activities. Two-hundred-eightytwo
participants from two Italian cities responded to a questionnaire
which recorded their tourism preferences, their general proenvironmental
attitudes and values and their specific attitudes towards
sustainable tourism. Results showed positive correlations among the
constructs considered. Groups of participants differing in their
tourism preferences were also identified and the paper discusses the
way in which the social psychological variables considered here
may be used to plan adequate strategies and management
instruments able to address crucial issues of sustainability in
tourism, including, for example, tourists’ ecological behaviours “on
site” and their educational needs.