چکیده (انگلیسی):

The purpose of this study is to compare the sales and visitor access traffic as a result of using critical
success factors in an online car accessories store compared with online trading forums. The study uses
quantitative and non-experimental methods. Quantitative data analysis and t-test are performed on the
comparison and correlation of visitor access and sales frequency between online stores and online trading
forums. Analysis results show visitor access traffic and sales frequency in online trading forums are
significantly higher than online stores. This study revealed that it is better to market and sell car accessories
online through online trading forums compared to a specialized online store.