چکیده (انگلیسی):

It may be that business schools are not providing undergraduate business students with the
competencies considered most important by company recruiters.Research from Bentley College
and the University of Guelph indicates that graduates and managers find that non-technical skills
such as creativity, oral and written communication, decision-making and leadership are least
adequately developed in undergraduate business students. A study out of Wake Forest University
indicates that recruiters consider the most important competencies for undergraduate business
students to have are: Communication and interpersonal skills, Leadership skills and potential,
Ability to work effectively within teams, Adaptability, including dealing with ambiguity, People and
task management skills, Self-management skills. ‘Specific functional expertise’ is listed as only of
‘medium’ importance. Yet the overwhelming majority of undergraduate business courses cover the
functional areas of accounting, finance, marketing, management, economics and information
technology. A variety of delivery approaches from various undergraduate business programs are
examined to determine the best way to cover these important topics.