التهاب ادراک شده در خرید آنلاین: تاثیر ویژگی های طراحی وب سایت
Perceived irritation in online shopping: The impact of website design characteristics
نویسندگان |
این بخش تنها برای اعضا قابل مشاهده است ورودعضویت |
اطلاعات مجله |
www.journals.elsevier.comcomputers-in-human-behavior |
سال انتشار |
, January 2016 |
فرمت فایل |
PDF |
کد مقاله |
10967 |
پس از پرداخت آنلاین، فوراً لینک دانلود مقاله به شما نمایش داده می شود.
چکیده (انگلیسی):
Perceived irritation has shown negative effects on various aspects of consumer shopping behavior. Despite the enormous proliferation of online shopping in recent years, very little research has explored perceived consumer irritation or its determinants in online shopping environments. This study aims to fill this gap by examining the effects of visual, navigational, and informational website design characteristics on consumers' perceived irritation in online shopping activities. The results of data collected from online shoppers showed that the three website design characteristics had significant negative effects on perceived irritation in online shopping context. These findings offer valuable implications for website designers and online retailers who wish to design and maintain attractive websites that can minimize perceptions of irritation among current and potential customers.
کلمات کلیدی مقاله (فارسی):
خرید آنلاین؛ درک التهاب؛ ویژگی های طراحی وب سایت؛ ویژوال، ناوبری، و طراحی اطلاعاتی
کلمات کلیدی مقاله (انگلیسی):
Online shopping; Perceived irritation; Website design characteristics; Visual, navigational, and informational design
پس از پرداخت آنلاین، فوراً لینک دانلود مقاله به شما نمایش داده می شود.