چکیده (انگلیسی):

Drawing on the Social Cognitive Theory (SCT) and Uses and Gratifications (U&G) theory, this study develops a conceptual model to investigate the determinants of college students’ proactive “stickiness” with a web-based English learning (WBEL) environment. The model was validated using a cross-sectional survey of 306 college students. The partial least squares (PLS) method was applied to validate the measurement properties and proposed hypotheses. Overall, the empirical results show that computer self-efficacy, system characteristics, digital material features, interaction, learning outcome expectations and learning climate are critical affecting factors in determining student learning gratifications with WBEL, which is crucial to a college student’s proactive stickiness with the WBEL system. This study demonstrates the value in integrating findings from cognitive science and mass communication research to understand the WBEL processes involved. The findings provide initial insights into those factors that are likely critical antecedents for promoting college students’ English learning effectiveness through web-based technologies.