مدیریت ارتباط با آنلاین. وفاداری رفتاری؛ وفاداری نگرشی؛ نام تجاری؛ وب سایت های شبکه های اجتماعی
Online relationship management; Behavioral loyalty; Attitudinal loyalty; Brand; Social networking websites
نویسندگان |
این بخش تنها برای اعضا قابل مشاهده است ورودعضویت |
اطلاعات مجله |
www.journals.elsevier.comcomputers-in-human-behavior |
سال انتشار |
, September 2016 |
فرمت فایل |
PDF |
کد مقاله |
4783 |
پس از پرداخت آنلاین، فوراً لینک دانلود مقاله به شما نمایش داده می شود.
چکیده (انگلیسی):
By applying theories from different fields of study in the labor market context, we investigated the effect of Internet use and digital uses on perceived job insecurity during the years 2003–2012. Our study is based on data from nationwide Annual Social Surveys of the CBS in Israel, drawing on a representative sample of 45,988 employed respondents. Our findings show that Internet use negatively correlated with job insecurity, but the effect of Internet use on the dependent variable decreased over this period. Internet use was found to be more effective for decreasing job insecurity among weaker social groups: Arabs and people from low socio-economic strata. In other words, Internet use promotes weaker social groups and can serve as a channel for decreasing job insecurity. However, our findings also show that seeking information and social media use were positively correlated with perceived job insecurity, attributable to the negative-positive asymmetry forming the individual’s sense of economic pessimism.
کلمات کلیدی مقاله (فارسی):
درک عدم امنیت شغلی؛ با استفاده از دیجیتال؛ نظریه سرمایه انسانی؛ انتشار تئوری نوآوری؛ حداکثر حفظ فرضیه نابرابری؛ تئوری کاهش عدم اطمینان
کلمات کلیدی مقاله (انگلیسی):
Perceived job insecurity; Digital uses; Human capital theory; Diffusion of innovation theory; Maximally maintained inequality hypothesis; Uncertainty reduction theory
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