چکیده (انگلیسی):

Having characteristics, traits, skills and competencies tailored to the needs and situations of life and workplace is certainly the
most fundamental factor for managers to benefit from competitive advantages. One of the main goals of managers in
organizations of the 21st century is to meet economic, legal, ethical and social expectations and demands that community expects
them in different time periods. Taking advantage and equipping managers to different skills and updating their knowledge and
capabilities can be effective in achieving the above expectations. Since these expectations are found in terms of corporate social
responsibility, given the importance of the issue, this article has addressed the fulfilling of corporate social responsibility of
nectar industry of Urmia city from the view of experts and prioritization of management skills affecting corporate social
responsibility. The statistical populations of research were experts of nectar industry of Urmia city and management professors
with PhD and expert on these topics from different universities of the country. One sample t- test, chi-square and Friedman tests
are used to analyze data. Based on the analysis of findings, the fulfillment of corporate social responsibility was assessed below
the mean value. Furthermore, the ranking and periodization of various management skills has addressed in the impact on the
realization of corporate social responsibility. Finally, to enhance, update and apply skills in the context of corporate social
responsibility, some strategies and guidelines are presented consistent with findings.