چکیده (انگلیسی):

The essay aims to explain the viral dissemination of the Youtube videos “Gangnam Style” (2012) and “The Fox” (2013). The videos are treated as examples of the genre novelty songs. The method of the study is a close reading, focusing mainly on multimodality, intertextuality and carnivalism. The result of the analysis is identification of a number of coinciding elements in the two videos. The analysis also identifies a number of elements that demonstrate how the textual elements of the videos relate them to the properties of the new media, Web.2. In concluding, the essay argues that these videos are relevant as a common ground for school activities that aim to support the formation of the self of children in today’s media reality.