چکیده (انگلیسی):

The media play a central role in informing the public about what happens in the world, particularly in those areas in which
audiences do not possess direct knowledge or experience. This article examines the impact the media has in the construction
of public belief and attitudes and its relationship to social change. Drawing on findings from a range of empirical studies, we
look at the impact of media coverage in areas such as disability , climate change and economic development. Findings across
these areas show the way in which the media shape public debate in terms of setting agendas and focusing public interest
on particular subjects. For example, in our work on disability we showed the relationship between negative media coverage
of people on disability benefit and a hardening of attitudes towards them. Further, we found that the media also severely limit
the information with which audiences understand these issues and that alternative solutions to political problems are effectively
removed from public debate. We found other evidence of the way in which media coverage can operate to limit understanding
of possibilities of social change. In our study of news reporting of climate change, we traced the way that the media have
constructed uncertainty around the issue and how this has led to disengagement in relation to possible changes in personal
behaviours. Finally , we discuss the implications for communications and policy and how both the traditional and new media
might help in the development of better informed public debate.