چکیده (انگلیسی):

This paper reports on qualitative insights generated from 46 semi-structured interviews with adults ranging in age from 18 to 70. It focuses on an online social behaviour, ‘fraping’, which involves the unauthorised alteration of content on a person’s social networking site (SNS) profile by a third party. Our exploratory research elucidates what constitutes a frape, who is involved in it, and what the social norms surrounding the activity are. We provide insights into how frape contributes to online sociality and the co-construction of online identity, and identify opportunities for further work in understanding the interplay between online social identities, social groups and social norms.