آمادگی پذیرش وب سایت و پیاده سازی در شرکتهای کوچک و متوسط
E-readiness of website acceptance and implementation in SMEs
نویسندگان |
این بخش تنها برای اعضا قابل مشاهده است ورودعضویت |
اطلاعات مجله |
sciencedirect |
سال انتشار |
2014 |
فرمت فایل |
PDF |
کد مقاله |
15971 |
پس از پرداخت آنلاین، فوراً لینک دانلود مقاله به شما نمایش داده می شود.
چکیده (انگلیسی):
This study aims to make a deep exploration into e-readiness from the viewpoints of technology, management, organization, and environment in order to understand how these dimensions affect the acceptance intention and degree of implementation of a corporate website. A mail survey was conducted. A total of 753 questionnaires were distributed and collected from SMEs’ senior executives, generating 163 usable replies with a total response rate of 21.65%. The structural equation modeling (SEM) technique and partial least squares (PLS) software were used to conduct a path analysis for related variables in the research model. Results of the data analysis show that (1) the variables that have a significant positive effect on the intention to accept a corporate website in SMEs are an awareness of corporate website, enterprise resources, technological resources, government e-readiness, market force e-readiness, and supporting industries e-readiness and (2) the variables that have a significant effect on the degree of corporate website implementation in SMEs are an awareness of corporate website, senior executive commitment, corporate website governance, human resources, technological resources, government e-readiness, and market force e-readiness. Through the empirical results, this study provides contributions for SME managers and researchers.
کلمات کلیدی مقاله (فارسی):
شرکت های کوچک و متوسط؛ وبسایت شرکت؛آمادگی؛ پذیرش فن آوری اطلاعات
کلمات کلیدی مقاله (انگلیسی):
Small- and medium-sized enterprises; Corporate website; E-readiness; Acceptance of information technology
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