چکیده (انگلیسی):

This paper expands the use of marketing-related research for the study of tobacco consumption by
children, to include consumer socialization theory. The relationships between three socialization
factors, parental modeling, parental style of interaction, and parental communication, and a child’s
intent to consume tobacco were explored. In a sample of 5
th
and 8
th
grade students, significant
relationships were found between the child’s intent to smoke and both parental modeling and
parental style of interaction