مطالعه کیفی وتجربی از فرایند برنامه ریزی استراتژیک یک نهاد آموزش عالی
An Empirical And Qualitative Study Of The Strategic Planning Process Of A Higher Education Institution
نویسندگان |
این بخش تنها برای اعضا قابل مشاهده است ورودعضویت |
اطلاعات مجله |
Journal of College Teaching & Learning –April 2007 Volume 4, Number 4 |
سال انتشار |
2007 |
فرمت فایل |
PDF |
کد مقاله |
13593 |
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چکیده (انگلیسی):
This paper discusses whether there are differences in performance based on differences in strategy.
First, an attempt was made to determine whether the institution had a strategy, and if so, did it
follow a particular model. Major models of strategy are the industry analysis approach, the resource
based view or the RBV model and the more recent, relational model. The nextstep was determining
whether the institution actually implemented the strategy by allocating resources. Finally an attempt
was made to find out whether any of the models influenced the performance of one higher education
institution and whether one model resulted in greater performance than another. Performance was
defined as improvements in enrollment, operating surpluses, investments in physical assets and
capital structure. The research design was the case study approach. The methods of analysis were
qualitative, using content analysis, as well as quantitative. The results showed that there were
significant differences in performance between the institution with the well-defined and implemented
strategy and other institutions in the same religious and geographic classification. This research
should add to the knowledge base in seeking to improve Higher Education
کلمات کلیدی مقاله (فارسی):
فرایند برنامه ریزی استراتژیک
کلمات کلیدی مقاله (انگلیسی):
Strategic Planning Process
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