چکیده (انگلیسی):

Significant insights have been gained into how politicians interact with live audiences through the detailed microanalysis of
video and audio recordings, especially of rhetorical techniques used by politicians to invite applause. The overall aim of this
paper is to propose a new theoretical model of speaker-audience interaction in set-piece political speeches, based on the
concept of dialogue between speaker and audience. Research is reviewed not only on applause, but also on other audience
responses, such as laughter , cheering, chanting, and booing. Research is also reviewed on other factors besides rhetorical
devices, in particular, delivery , speech content, and uninvited applause. Although these analyses are based primarily on British
speeches, they also include recent studies of speeches delivered in both Japan and the USA. This cross-cultural perspective,
it is proposed, provides significant insights into the role of political rhetoric in speaker-audience interaction, which may be
usefully conceptualized in terms of broader cross-cultural differences between collectivist and individualist societies.