چکیده (انگلیسی):

One of the problem when buying books via online transaction in Indonesia is the lack of book preview
facility. In this situation the phenomenon of “buying a pig in a poke” is very possible to occur.
Moreover, the customer feels disapointed when the book she/he purchases is unavailable. The classical
reason usually given is the book stock is not available anymore, because it is discontinued from its
supplier. Nevertheless, at the time on the display window the book stock may be “in stock” and the
customer is enabled to do the ordering and payment process. This study presents some important
recommendations which are expected to help online bookstore developers in Indonesia in order to
improve the quality of their services.