چکیده (انگلیسی):

Does environmental concern influence declared retail purchasing of green products? Current analysis evaluates the influence of environmental concern in people´s retail buying behavior of green products. A survey with 811 consumers from Brazil was undertaken on their perception as individuals and the manner they perceive people in society. Results obtained by current analysis show that consumers do not demonstrate a direct relationship between environmental concern and declared retail purchase of green products. The above reinforces the model by Bagozzi (1981) who explains behavior has intent rather than attitude as a precedent. The same behavior may be perceived when subjects place their perception above the behavior of people in society.