چکیده (انگلیسی):

In present century, commercial competitive market transforms to a competitive market between the
brands. The brands spare no effort to outshine other brands. Nowadays the brands to raise a claim must look for a
distinguished place for themselves in market. The luxury brand is an emerging phenomenon that provides a
distinguished place for brands and most of the brands try to reach a luxury brand place that specially distinguishes
themselves from the other brands. Brand origin or the place they related to, may attract consumers' sensitivity until
they can trust and purchase the product relying on the place of production. And the image of every consumer from
the intended brands products can be one of the factors that distinguish the brands from the other brands. In present
research it is tried to according to the implemented researches, about every dimension of this research provide a
comprehensive framework about the relation of brand origin and image to the intention of purchasing luxury brands.
An empirical test of the model is implemented using presence questionnaire. Due to the infinite population, the sample
which is selected for this research using Cochran's sample size is 384 people of clothing luxury brands consumers of
Kish Island.