چکیده (انگلیسی):

To meet the challenges of the 21
st
century B-schools are revising curriculum, delivery and outcome
assessment modalities. Today, the proportion of electives and other specialty offerings in many MBA
programs now constitutes more than 50% of the total curriculum. However, this focus on
customization, integration and flexibility is not without its own challenges including quality
assurance and implementation. Benchmarking, which involves the assessment of a variety of inputs
including student satisfaction, the business community and the accreditation process represents, one
approach for meeting these challenges. The purpose of this paper is twofold: 1) to benchmark trends
and challenges in MBA programs geared towards the working adult and 2) to outline a process for
implementing more flexibility and customization in MBA curriculums. The results of a student
satisfaction survey of MBA graduates revealed that a customized curriculum yielded greater insights
and enhanced job related capabilities than a generalized curriculum.