چکیده (انگلیسی):

Electronic Commerce (EC) has recently become the subject of
interest of many researchers involved in behavioral and technology
acceptance. EC was heavily studied in developed countries, but there are
only a few narrowly focused studies on EC adoption in developing
countries, especially in the context of Small and Medium Enterprises
(SMEs). Previous researchers have investigated many factors that influence
the adoption of EC applications, such as organizational and technological
factors. However, a review of the literature showed that Organization
Information Ecology (OIE), which is an important factor in the context of
EC, has not been receiving the attention it deserves in the context of EC
adoption. Based on the literature review of previous studies, a model is
proposed to reviews and attempts to identify the organizational,
technological and OIE factors that effect on the adoption of EC and the
impact of EC on organization performance. Altogether, twelve hypotheses
are proposed. The proposed conceptual model provides a foundation for test
the relationships in our suggested model by using the empirical data or
other techniques.