چکیده (انگلیسی):

In this paper, we analyse the impact of social media technology on the Arab spring, and how individuals and communities used Schemata of Interpretation and Human Factor (cause, justification and emotions) to support the uprising throughout the Middle East. Social Media enabled activists from different regions to use technologies to share ideas and tactics, to inspire and engage protesters aspirations and to resonate from rural areas to gather at centrally located points push the momentum. Using social media the activists were able to distribute key messages for collective action and contribute to awareness and discussion from different political factions to create social anarchy, chaos, cultural imagery and symbolisms. By creating social anarchy activists can forge mutual friendship by individuals within the group through sharing belief and culture. The Causes & Technologies framework being presented here looks at the human factor and identifies key traits and themes that are necessary for Actors within the society to form necessary uprisings.