چکیده (انگلیسی):

ABSTRACT: The aim of the present study is determining the relationship between profitability ratio and critical
success factors in active companies in FMCG industry of Tehran. The research type is survey instrument and
research population are consisted of shopkeepers and consumers of FMCG companies. The sample size according
to Morgan table is 195 for shopkeepers and 400 for consumers. The tool of this research is questionnaire of
companies’ critical success factors. We consult thesis and consulting advisor and also experts to evaluate
questionaries’ validity. We used Cronbach’s Alpha model to evaluate questionaries’ reliability. The Cronbach’s
Alpha coefficient was earned 0.73 in questionnaires’, therefore the mentioned questionnaires could be said to have
enough validity and reliability. The results show that there is a meaningful relationship between profitability ratio
and critical success factors in FMCG industry in stock exchange.