چکیده (انگلیسی):

This study utilised eye-tracking technology to evaluate the results from the ASEAN mental model pattern of
web object locations in a web user-centered interface design. Two experts and four volunteers participated
in an eye-tracking experiment. The selected web object locations led to fewer fixations and participants
found the target web objects faster. The eye-tracking data showed that users have clear expectations of
where web objects are located on a web page. With the utilisation of the eye-tracking technology, a more
precise and objective tool can be used to improve the classification of web user-centered interface design. It
was concluded that eye-tracking technology is accurate and useful for knowing what a user looks at and
understanding the user’s behavior. Finally, it was established that there was an improvement when using the
information generated by the eye tracker. The study showed that web objects located according to user
expectations were found faster and remembered more easily. Placing web objects at expected locations and
designing their appearance according to user expectations facilitates orientation, which is beneficial for first
impressions and the overall user satisfaction with the website experience.