چکیده (انگلیسی):

In this article the genre of scientific and educational economic literature is considered from the point of practical sense view in regard to the individual activity; it is based on the example of researches devoted to the analysis of the economic person as the economic consciousness carrier. Relevance of such approach is connected with deepening of role and value of educational literature ideas as instrument of impact on mass consciousness in comparison with traditional approach to its contents assessment - from the point of compliance to the truth view. Author's approach to considering a question of practical sense of educational economic knowledge in which it is possible to allocate the following components is presented: the general practice-focused aspect of knowledge, specific and practical aspect of knowledge, the personified addressee of this knowledge – the individual. According to the designated structure in the main part of work answers to the question posed are ranged. On the basis of these the following generalizations rather practical value of educational economic knowledge in everyday life of the individual are made: it focuses the person in system of the capitalist relations, comprises not only gnoseological interest, but also commercial and status advantage ones. At the same time, in work it is emphasized that possession of this knowledge does not allow to bypass the principles of capitalist system functioning, or to transform them to steady model of the economic relations alternative to capitalism. On the basis of told conclusions that the practical advantage of possessing the educational economic knowledge in the context of daily needs of the person is limited to a framework of adaptive and adaptive function, to the existing rules of capitalist system functioning are drawn. From here, educational economic literature does not represent threat to the existing model of the capitalist relations and serves first of all the interests of those who define logic of the principles of its functioning, rather than the simple economic entities. In the conclusion it is claimed that the presented conclusions do not belittle the practical and research potential of educational economic literature in studying and search of modernization opportunities of the principles lying in foundation of the market society. However, this advantage is always limited to a framework of interests of "the money owners" standing at the origins of capitalist game rules.