چکیده (انگلیسی):

Six years of survey data were analyzed to assess, among other things, the degree to which an
AACSB accredited graduate business program successfully developed student skills in a variety of
areas deemed important for career success. The study illustrates a methodology institutions can
use to respond to increasing demands for program evaluation and assessment of learning goals.
As well, data on program efficacy can impact a program’s marketing efforts in attracting students
in an increasingly competitive marketplace.