چکیده (انگلیسی):

The purpose of this article is to describe and encourage an approach to a public relations course
that can be applied to any discipline. Grounded in the experiential learning theory, students
prepare for 16 weeks to present an issue-based campaign to a targeted, live audience at an oncampus venue. Using the course textbook and required readings as a guide, students are taught to
“do” as the readings instruct, rather than be bound to merely memorizing the material. During
the semester, the goal of the student evolves from earning a good grade, to attracting and
enlightening an audience though public relations. While the project was assigned to public
relations students, renditions of the described approach can be creatively applied to other
disciplines interested in students acquiring real world experience outside of internships, within the
safety net of their own campus.