چکیده (انگلیسی):

We test the correlation between student perception of three university relationship-building tactics
- commercial friendships, preferential treatment, and tangible rewards - with university student
satisfaction. We also test whether two student characteristics - enduring involvement with
education and sense of entitlement - have a moderating effect on the aforementioned relationship
between university relationship-building behaviors and student satisfaction. Results revealed
positive correlations between perceived relationship tactics and overall satisfaction. Correlations
between the relationship-building behaviors and satisfaction were also greater among highinvolvement students than among their lesser-involved cohorts. Students who felt a sense of
entitlement were more likely to believe that they were recipients of relationship-building
behaviors, but they didn’t always appreciate them more than students who felt less entitled.