چکیده (انگلیسی):

Drawing on Uses and Gratifications theory, this paper proposes and empirically tests an integrated model that depicts the factors that have the potential to impact the behavioral intention to adopt online games. The model is tested with data collected from 308 students in an American university. Overall, the results revealed that the effect of enjoyment was very crucial, and those of social interaction and achievement are moderate, but that of flow of experience did not influence behavioral intention. Results also indicated that visual appeal and escapism are important factors that affect and precede enjoyment.