چکیده (انگلیسی):

Even though e-commerce business grows rapidly, still building customer trust on e-commerce becomes
more difficult than building customer trust on physical store. This study aims to identify factors that
influence customer trust on e-commerce, to compare how important those factors in influencing customer
trust and furthermore, to assess how important customer trust for purchase and word of mouth intention.
This study combines TOE (Technology, Organizational and Environment) and TPE (Technology, Personal
and Environment) framework as reference models used in hypotheses modeling. This research uses
quantitative study by conducting survey and accordingly distributing questionnaires to e-commerce users,
thus obtaining 151 respondents. The result of this study showed the most essential factors that influence
customer trust on e-commerce are web quality and vendor image. This study also revealed that customer
trust has positive and significant impact to customer intention to purchase and word of mouth intention.