چکیده (انگلیسی):

To investigate the market conditions of different individuals’ demands toward exercise meal, we use the questionnaires, including online questionnaires and real questionnaires .The content consist of respondents’ basic informations and their views of exercise diet. In the survey, objects (20-55 years old, average 28±0.7years old) include individuals in public exercise group (n=520) who totally consume 1200-4000 yuan a month and in high-earning group(n=97) who totally consume more than 4000 yuan a month. The propotion of those who will consume exercise meals is more than 76%(468/617), among them, three hundred and eighty-six respondents are from public fitness group, occupying 82.4%(386/468); Eighty-two respondents are in the high-earning group, accounting for 17.6% (82/468). Of the health and fitness-related participants, 69.8%(327/468) of objects are identified as female. The ratio of People who like the health fitness catering service are significant difference between high-earning group and public fitness group (p<0.05). Public fitness group and high-consume group think highly important of healthy exercise diet. While the high-consume group have a higher demand of private customized health fitness catering service ,with there is market gap in this field, a third party which provide healthy diet should be set to reach public healthy demands. When considering about what it should do, we set five more questions to finish the customer psychology research. It is about their thought about the food itself, the source of food, the location of company, the way receiving services and (what) the place company can be. The feedback shows not only the views of healthy diet, but also public customer psychology.