چکیده (انگلیسی):

Employing a dual process motivational (DPM) model perspective, we found that how political messages are framed influences
the differential effects of right-wing authoritarianism (RWA) and social dominance orientation (SDO) on political candidate
support in the United States. Study 1 (N = 85) found that RWA and SDO differentially predicted support for right-wing candidates
who used cohesion and group status threats to frame same-sex marriage, respectively . Study 2 (N = 89) largely replicated
those findings on immigration policy . In Study 3 (N = 128), the hypothesis that RWA and SDO negatively predicted support
for left-wing candidates who framed same-sex marriage in terms of individual liberty and social equality , respectively , received
partial support. Additional analyses indicated that the effects of RWA on candidate support in these studies were driven by
specific theoretically-relevant dimensions of RWA. T ogether, these results indicate that candidates can enhance their appeal
by strategically employing value-based political messages targeting different subsets of their constituency .