چکیده (انگلیسی):

Previous studies showed that cultural dimensions (individualism and collectivism) are related to audience behavior in responding
to political speeches. However, this study suggests that speech context is an important issue to be considered in understanding
speaker-audience interaction in political speeches. Forms of response, audience behavior, and response rates were analyzed
in three speech contexts: acceptance speeches to nomination as political parties’ candidates for presidential election, presidential
election campaign speeches, and presidential inauguration speeches in the Korean presidential election of 2012. We found
that audience response forms and behavior were distinctive according to the three speech contexts: in-group partisan leadership,
competitive, and formal contexts. However, there was no relationship between the affiliative response rate and electoral
success in the election. The function of the audience response is popularity and support of a speaker in acceptance and
election campaign speeches, while it is conformity to social norms in inauguration speeches.