چکیده (انگلیسی):

How do the perceptions of reading assignments of students and professors differ? This study
surveyed undergraduate business students and professors to address this question. A review of
literature indicated that professors believe that reading assignments are an important part of the
learning process while students view reading as less important. Two questionnaires were
developed; one for professors and one for students. One hundred four students and twenty-two
professors participated in the study. Cluster sampling was used to select student participants and all
business school professors were polled. The results will assist with the understanding of college
teaching and the development of teaching methods.