چکیده (انگلیسی):

The Business Core is typically a set of courses in the curriculum of many business schools which
provides the student with a breadth of knowledge across all business disciplines. The purpose of
this paper is to introduce a curricular model based upon the balanced scorecard (BSC) developed
by Kaplan & Norton (1996). With its multi-dimensional approach that encompasses all business
disciplines, the BSC framework provides a natural vehicle for integration . Moreover, with the
flexibility in the choice of Key Performance Indicators (KPIs) and the potential for adding other
perspectives, the BSC is infinitely adaptable and expandable.