چکیده (انگلیسی):

The present study investigates pre-business students’ reaction to Activity Based Learning in a lower
division core required course entitled Introduction toGlobal Business in the business curriculum at
California State University Chico. The study investigates students’ preference for Activity Based
Learning in comparison to a more traditional lecture and exam format. It also investigates whether
or not students’ with perceived interests in different aspects of business have preferences for
activities that focus on different types of processes. It further analyzes whether or not gender and
class standing play a significant role in these dynamics.